Don’t use social media to impress people – use it to impact people!
Content marketing is fire – Social Media the gasoline!
(Almost) all companies are online these days. Regardless of whether they are major companies like BMW, the regional newspaper, or the local baker or hairdresser. Google reviews, your own website and a presence on various online channels are essential for addressing customers. Social media marketing (SMM) is not a B2B or sales channel, rather the focus is on content, entertainment and enthusiasm. Eric Schmidt, Executive Chairman at Google, put it perfectly: “You want to communicate on social networks, not buy refrigerators.”
Profiles in social media have a variety of functions. On the one hand, the increase in the brand and product image, on the other hand the retention of existing customers, as well as the acquisition of new customers. Successful Social Media Marketing depends on precise targeting and analytics in order to optimally address the target group. Depending on the product and service, the marketing strategy is very diverse and different. Otherwise there is a risk that the advertising measures booked will fizzle out.