Don’t use social media to impress people – use it to impact people!
(Almost) all companies are online these days. Regardless of whether they are major companies like BMW, the regional newspaper, or the local baker or hairdresser.
Profiles in social media have a variety of functions. On the one hand, the increase in the brand and product image, on the other hand the retention of existing customers, as well as the acquisition of new customers. Successful Social Media Marketing depends on precise targeting and analytics in order to optimally address the target group. Depending on the product and service, the marketing strategy is very diverse and different. Otherwise there is a risk that the advertising measures booked will fizzle out.